Most businesses are now relying on generating leads and sales using online tools. The reason: quick results with a much lesser budget. People are also relying on online tools to learn about even the minute tasks.
Selling, learning, spreading awareness online all consist of various tactics. What do these online tactics follow? One tactic is obvious: Search Engine Optimization or SEO. We all know that the results we see on search engines are the result of SEO.
How about we discuss the importance of SEO, some of its technicalities, and how it helps online tools like Personal Finance Software gain more popularity? Do Personal Finance Software and SEO go together?
What is SEO? Why is it Important?
To answer your question ‘what is SEO?’ we will explain to you in simple words:
The act of optimizing a site or content for ranking higher in search engine results.
The world of SEO is much more than the statement written above. In order to get some content or website rank higher in the search engine results, one has to follow through miscellaneous tactics. These are also known as SEO best practices and they have a world of their own.
How many types of SEO are there?
- OFF-PAGE SEO: concerned with building a website’s authority and reputation via promotion on other websites. These mostly include guest posting and article submission.
- On-Page SEO: using promotional techniques on your website via uploading high-quality content on your own site.
- TECHNICAL SEO: strengthening the non-elements of your website, such as site speed, mobile optimization, crawlability, security, etc.
These 3 make up the basic types of SEO. SEO is further dependant on various factors, one which includes CONTENT.
Content does not simply refer to writing an article and uploading it. Content needs to fulfill the search query and answer the question of the site visitor. It should be easy enough so a large number of people can read it. It should target the ‘keywords’ (words that people type into search engines) properly.
Google unleashes its spiders or Bots, which scan all websites. This scanning is also called ‘indexing’. Sensible and high quality helps increase the ranking of a website.
How can websites check the quality of their content? One solution is using the Yoast SEO tool. People often mix up good writing for Shakespearean writing. User-friendly content means you need to leave your SAT vocabulary for the while.
Another factor that affects your SEO score and site rankings: quality links. Links drive traffic to your site and help build authority, but ONLY if they are quality links from a trusted site. How can you check the quality of your link? An easy way is to use a Backlink checker.
Have you understood SEO?
SEO is one of the online tools helping individuals take their start-ups higher and grow into multinational corporations.
The companies with the most revenue and net worth today are tech companies. We will further explain to you the importance of SEO by using the example of Personal Finance Software.
What is Personal Finance Software?
Personal Finance Softwares are tools that help you manage your personal finances, simple. You can track your own spendings and set reminders for your bills and payments.
In short, Personal Finance Softwares can help you get your life on track and assist you in ridding yourself of debt.
Some software even provides you suggestions through which you can make better financial decisions. As such, you can start saving up for a richer and a much better future.
All it takes is typing in a search. Regardless of what search engine you use, as soon as you will enter your query, you will see in front of your eyes countless web pages. All these web pages managed to appear in the results thanks to SEO.
SEO and Personal Finance Software – How Do They Mix?
When we talk about SEO, we firstly consider that it helps a brand by increasing its site and search rankings. However, SEO also helps in strengthening the online presence of brands as well.
For example, if you ask for tips on personal finance, Google or any other search engine would show you articles giving suggestions to switch to software. Your software’s site can get traffic from those articles if your site is linked to them if the relevant keywords are used in your site’s content and if the content answers that particular search query as well.
However, SEO is not only dependant on keywords. If you are trying to get your software to show up as one of the Quicken alternatives, you need to ensure that you provide all the ways that YOUR software serves as a better alternative. Besides having strong content, your site needs to provide an enhanced level of user experiences such as fast load-time and visually aesthetic web pages.
Users want an attractive website that quickly works to fulfill their needs. This is where technical SEO and on-page SEO comes into play!
Making Your Content User-Friendly & SEO-Friendly
Users are looking for online solutions every day. They get attracted to sites that answer their question quickly whilst providing them some new valuable info. If a person wants to learn more about retiring with plenty of savings, they will not think about software first. They will search for essential tips.
The journey from searching for tips to searching for Personal Capital alternatives may go as follows:
- User searches for tips
- User finds 2-3 articles with tips
- User reads tip about using Personal Capital
- User learns more about Personal Capital
- User also compares by checking other similar software
If your content is completely promotional, your user will eventually grow weary. You need to create the demand first, by informing them about something they don’t know. A majority of the people are not aware of Robo Advisor, but by reading articles related to retirement planning, they may eventually find out about the software.
These articles are an example of off-page SEO, where you promote your business indirectly by posting somewhere else. Mostly, brands try to post informational articles and link them to their own site. This way, the reader learns new info and gradually comes to understand the importance of the brand.
Final Thoughts – SEO Is Here to Stay
Even if you are not entirely tech-savvy, it is about time that you learned the prevalence of digital marketing in today’s world. SEO is one of the most important tactics of Digital Marketing, and it is helping businesses
You can learn more about managing your personal finance or you can learn the Influencer definition in a detailed manner, thanks to search results presented by SEO.
Anyway, if you as an individual want to save yourself from debt and manage your finances better, start searching for the tools right away!